New booking data from Jet2 has revealed Britain’s most popular holiday hotspots for summer 2027.
The airline analysed booking data to identify travellers' favourite destinations for next summer.
Benidorm topped the early bird booking rankings, with six Spanish resorts including Salou, Palma Nova in Majorca, and Benalmadena featured in the top 10 most booked destinations.
Tenerife's Costa Adeje took second place, and Playa de las Americas came sixth.
Jet2 found that Turkey and Cyprus are also proving popular for early bookers, with the Alanya area (third) and Marmaris (fifth) among the destinations seeing a growing demand with travellers.
Two resorts in Cyprus – Paphos (fourth) and Protaras (seventh) – also featured in the top 10.
Aside from holiday heavyweights in Spain, figures highlighted lesser-known resorts in Greece and Turkey that are seeing a growing demand for next year.
Thassos, the northernmost major Greek island and a new addition to the airline’s 2027 summer programme, has emerged as a travel hotspot.
Lassi on the Greek island of Kefalonia, Kardamena in Kos, Pefkohori in Halkidiki, Sidari in Corfu and Georgioupolis in Crete have also seen a spike in bookings.
In Turkey, bookings for Didim and Kusadasi on the Aegean coast recorded growth year on year thanks to their long sand beaches and proximity to ancient temples.
David Hills, chief customer officer at Jet2, said: "We know that many customers are already looking ahead to their next well-deserved holidays in Summer 27. Our latest booking data provides an early insight into the destinations and resorts customers are choosing for Summer 2027.
“Whether holidaymakers are returning to a much-loved favourite or are trying somewhere new, we are offering customers plenty of reasons to book early, and they are jumping at the chance. Thanks to our biggest ever Black Friday Sale, alongside great value, fantastic choice, our No Fuel Surcharges guarantee and the award-winning customer service we are known for, there has never been a better time to book some summer sunshine in the diary.”
Jet2’s 10 most-booked resorts for summer 2027
- Benidorm, Spain
- Costa Adeje, Tenerife
- Alanya, Türkiye
- Paphos, Cyprus
- Marmaris, Türkiye
- Playa de las Americas, Tenerife
- Protaras, Cyprus
- Salou, Spain
- Palma Nova, Majorca
- Benalmadena, Spain