Zomato is set to introduce a new feature called 'Mehmaan Mode' that will allow users to hide menu prices while ordering food with guests. The feature was proposed by a user on LinkedIn, and Zomato co-founder Deepinder Goyal has confirmed that the company plans to roll it out this week.
The idea aims to make group food ordering more comfortable for hosts who want to let their guests browse the menu and choose their preferred dishes without seeing the prices.
What Is Zomato's 'Mehmaan Mode'?
Ayushmaan Agarwalla, a marketing manager, tagged Deepinder Goyal in a LinkedIn post and suggested introducing a dedicated mode on Zomato that would hide food prices when a host passes their phone around to guests.
Explaining his idea, Agarwalla said that hosts increasingly pass their phones around during group orders, but visible prices can sometimes create awkward moments. He suggested that a simple feature could make prices disappear while guests select their meals, allowing the host to take the phone back and complete the payment.
Responding to the suggestion, Goyal thanked Agarwalla and wrote that the feature would be rolled out during the week. He also extended festive wishes to the user.
Deepinder Goyal Responds To User's Suggestion
Goyal's response has drawn attention on social media, highlighting how customer feedback can influence product development. The proposed feature is designed to address a common social situation in which a host wants guests to order freely without worrying about the cost of individual dishes.
The name 'Mehmaan Mode' refers to guests and reflects the feature's intended purpose of making food ordering more convenient when hosting friends, family or other visitors.
However, the announcement does not provide further details about how the feature will appear in the app or whether it will be available to all users at launch.
Zomato And Blinkit Have Acted On User Feedback Before
This is not the first time a suggestion from a customer has prompted a response from a leader at Zomato or its parent company, Eternal.
In 2024, Blinkit introduced a feature offering free coriander with certain vegetable orders after a user shared a suggestion attributed to his mother. Albinder Dhindsa, who was then leading Blinkit, responded to the post and confirmed that the feature had gone live.
In another instance, Goyal responded to a user's suggestions for improving Zomato's Food Rescue feature and expressed interest in learning more about the person behind the idea.
The proposed 'Mehmaan Mode' is another example of a consumer suggestion receiving a direct response from the company's leadership, with the feature aimed at making group food orders more convenient.